Master Metrics

About Master Metrics

Master Metrics is the all-in-one management platform built by marketers, for marketers. It's specifically designed for digital marketing agencies and in-house marketing teams who are tired of juggling multiple data sources, spreadsheets, and reporting tools. The core value proposition is simple: to maximize your marketing and sales results with better, more actionable data. Master Metrics simplifies complex analytics by bringing all your client and campaign data into one intuitive, mobile-friendly interface. It empowers teams to move from manual data wrangling to automated, data-driven decision-making. Whether you need a single view of all client accounts, AI-generated client presentations, or real-time alerts on campaign performance, Master Metrics consolidates these critical functions into a single, powerful app. It transforms raw data from over ten different sources into clear insights, beautiful dashboards, and automated reports, saving you countless hours and ensuring nothing important slips through the cracks.

Features of Master Metrics

Centralized Overview Table

Gain instant visibility into what matters most with the customizable Overview Table. This control panel acts as your mission command, displaying all your clients' ad network data in one place. You can add custom fields like budget, goals, and assigned analyst, merging data from different sources to create a unified snapshot. See at a glance which accounts need immediate attention, track progress against targets, and manage your entire portfolio without ever leaving the app. It's the perfect starting point for your day, designed for quick, actionable insights on any device.

Intelligent Marketing Alerts

Automate campaign monitoring and never miss a critical change. Set up custom Alerts to get notified the moment a specific metric crosses a threshold you define. Control daily ad spend to hit monthly budgets, get warnings for underperforming campaigns, or spot drops in e-commerce sales. Alerts are delivered directly to where you work: your email, Slack, WhatsApp, or project management tools like ClickUp, Asana, and Monday.com. This feature puts your business on auto-pilot for oversight, ensuring you're proactive, not reactive.

AI-Powered Google Slides Presentations

Revolutionize client reporting by creating stunning, data-rich Google Slides presentations in just a few clicks. Simply choose your data sources, key metrics, and a design template. Master Metrics' AI then automatically generates a fully editable presentation, complete with charts, insights, and even ad creative images. This turns hours of manual report compilation into a task that takes minutes, allowing you to deliver professional, insightful updates to clients faster than ever before.

Seamless Google Sheets & Looker Integration

Extend the power of your data into the tools you already use. Master Metrics seamlessly extracts and merges data from various marketing platforms directly into Google Sheets and Looker Studio. Schedule automatic data exports and refreshes to keep your spreadsheets and dashboards up-to-date without manual work. This connector allows for deep, custom analysis using formulas across data sources, enabling you to answer complex business questions right within your preferred analysis environment.

Use Cases of Master Metrics

Agency Client Portfolio Management

Digital marketing agencies can efficiently manage dozens of client accounts from a single dashboard. The Overview Table provides a high-level health check for all clients, while one-click cloning of dashboard templates makes onboarding new accounts effortless. Share live dashboards via public links or scheduled PDF reports to maintain transparent, professional communication, freeing up analysts to focus on strategy rather than manual reporting.

Real-Time Campaign Performance Monitoring

Marketing teams can set up Alerts for specific KPIs like cost-per-acquisition (CPA), click-through rate (CTR), or conversion rate drops. Receive an instant notification on Slack if an ad campaign's spend exceeds its daily target or if website sales dip unexpectedly. This enables immediate intervention, allowing teams to pause underperforming ads, adjust budgets, and optimize campaigns in real-time to protect ROI.

Automated Client Reporting & Reviews

Automate the entire client reporting process. Instead of manually pulling data each week or month, use Master Metrics to schedule data refreshes and generate AI-created Google Slides presentations. Account managers can walk into review meetings with a polished, insightful presentation that tells the story behind the data, highlights achievements against goals, and outlines clear next steps, all created automatically.

Consolidated Cross-Channel Analytics

Break down data silos by connecting over ten data sources—from Google Ads and Meta to CRM and e-commerce platforms. Create custom dashboards that blend metrics from different channels to see the full customer journey. Use custom formulas to calculate blended ROAS or overall marketing efficiency, giving leadership a unified, accurate view of marketing performance across all touchpoints.

Frequently Asked Questions

What data sources can I connect to Master Metrics?

Master Metrics integrates with over ten key marketing and sales platforms. This includes major ad networks like Google Ads and Meta Ads, as well as analytics and business tools. You can merge this data to create a unified view. The platform also offers connectors to pull this blended data into Google Sheets and Looker Studio for further advanced analysis.

How does the AI Google Slides presentation feature work?

The AI presentation tool is designed for speed and simplicity. Within the app, you select the client account, choose the specific data sources and metrics you want to highlight, and pick a visual design template. Master Metrics' AI then automatically generates a complete, editable Google Slides deck. It populates slides with charts, insights, performance summaries, and even inserts relevant ad images, creating a client-ready presentation in minutes.

Can I control who sees the dashboards I create?

Yes, Master Metrics offers flexible sharing options to suit your needs. You can share dashboards via secure, public links for easy client access. For more formal reporting, you can export dashboards as PDFs or schedule automated email reports to be sent directly to stakeholders' inboxes at regular intervals. This ensures everyone has access to the latest insights in a convenient format.

How do the Marketing Alerts help with budget management?

Alerts are a powerful tool for financial control. You can set an alert to monitor your daily ad spend against a monthly budget goal. The system can calculate the required daily spend and notify you via email, Slack, or WhatsApp if you are spending above or below a specific percentage of that target. This prevents budget overruns and ensures you are on track to hit your monthly financial objectives.

Pricing of Master Metrics

Master Metrics offers a 7-day free trial, after which you can choose from several tiered plans based on the number of accounts you need to manage. Plans start at $30 USD per month for the Freelancer tier, which includes 15 accounts, dashboards, and alerts. Higher-tier plans like Basic ($69/month), Basic Plus ($129/month), Intermediate ($169/month), Intermediate Plus ($229/month), Pro ($289/month), and Pro Plus (up to $439/month) increase the account limits and unlock additional features like the Overview Table, AI Slides, and dedicated connectors for Looker and Google Sheets. All paid plans include free implementation support.