Oleno

About Oleno

Oleno is the autonomous content engine designed for B2B marketing teams serious about organic growth. It moves beyond simple article generation to run a complete, always-on system for demand generation. The platform is built for the modern content landscape, where visibility requires ranking in traditional search engines (SEO) and being cited as a source by large language models (LLMs) like ChatGPT and Perplexity. Oleno closes the critical execution gap that most teams face, handling the 90% of essential content—from SEO articles to competitive comparisons—that typically remains on the backlog. It does this by first codifying your unique brand voice, market positioning, and product knowledge into a centralized "Playbook." This Playbook then drives an autonomous content operation that discovers topics, grounds writing in your specific knowledge, applies your sales narrative, and ensures quality through over 80 automated checks. The result is a continuous output of opinionated, on-brand content that publishes directly to your CMS, eliminating the rework tax and context loss of traditional agency or freelance workflows.

Features of Oleno

Your Playbook Studios

This is the core intelligence layer of Oleno. Instead of writing prompts for each piece, you define your strategy once across four dedicated studios. The Brand Studio captures your voice and tone. The Marketing Studio encodes your market angle and competitive positioning. The Product Studio grounds content in accurate product knowledge. The Design Studio ensures visual consistency. This centralized playbook is then automatically enforced across every single piece of content the system produces, ensuring strategic alignment without manual intervention.

Autonomous Demand-Gen Jobs

Oleno executes specific content types at scale through predefined "Jobs." These are not templates but intelligent workflows for producing complete, publication-ready assets. Key jobs include SEO-optimized articles, thought leadership pieces, competitive "X vs. Y" content, case studies, customer education guides, and social media posts. Each job leverages the rules from your Playbook Studios, ensuring that every output, whether a long-form article or a social post, is inherently aligned with your brand's perspective and goals.

End-to-End Content Operations

The platform manages the entire content lifecycle in one connected system. It autonomously handles the workflow from topic discovery and structured brief creation to drafting, rigorous QA, and final publishing. The process includes generating multiple content angles per topic, writing with "snippet-ready" paragraphs for SEO, running 80+ automated quality and compliance checks, sanitizing text to remove AI patterns, and adding proper schema markup. This turns a fragmented, multi-tool process into a streamlined, automated pipeline.

LLM & SEO Dual Visibility Engine

Oleno is uniquely architected for visibility on both major discovery surfaces: search engines and AI assistants. It structures and grounds content not just to rank for keywords, but to become a citable source for LLMs. By deeply integrating your proprietary knowledge base and enforcing a strong, opinionated point of view, the content Oleno produces is designed to be authoritative enough to be referenced by platforms like Claude and Perplexity, capturing traffic from the next generation of search.

Use Cases of Oleno

Scaling Programmatic SEO Content

For marketing teams needing to build vast, high-quality SEO content hubs around product features, use cases, or industry terms, Oleno automates the heavy lifting. It can analyze your sitemap and knowledge base to discover topic gaps, then generate comprehensive, search-optimized articles that are deeply grounded in your specific context and brand narrative, publishing them directly to your website without manual drafting or formatting.

Producing Authoritative Competitive Content

Creating detailed, conversion-focused comparison pages (e.g., "Your Brand vs. Competitor") is resource-intensive. Oleno's Playbook automatically bakes in your competitive positioning and differentiators. The system can autonomously produce fair yet compelling "vs." content that highlights your strengths, addresses customer decision points, and is structured to rank for competitive keywords and be cited as a definitive source.

Executing a Thought Leadership Strategy

Moving from strategy to consistent publication is a common hurdle. Oleno codifies your executive team's market perspective and unique point of view into the Marketing Studio. It then continuously executes on that strategy, producing opinionated thought leadership articles that sound authentically like your brand, helping you own key industry narratives and build authority at scale.

Managing Customer Education & Support Content

Keeping help centers, knowledge bases, and tutorial libraries updated is crucial for customer success but often deprioritized. Oleno can leverage your Product Studio's accurate information to autonomously generate clear, consistent, and on-brand educational content, use case guides, and technical documentation, reducing the load on product and support teams while improving the customer experience.

Frequently Asked Questions

How is Oleno different from using ChatGPT or other AI writers?

While standard AI writers are generic tools that require detailed prompting for each task, Oleno is a fully autonomous system. You define your brand strategy and rules once in your Playbook. Oleno then applies that intelligence automatically to discover topics, write, quality-check, and publish complete, on-brand content. It eliminates the constant prompt engineering, context repetition, and manual oversight required with foundational models.

Does the content sound generic or obviously AI-written?

No. Oleno is specifically designed to avoid generic output. Your unique Brand Studio and Marketing Studio ensure every piece reflects your specific voice and market opinion. Furthermore, the content operations pipeline includes a dedicated "Sanitize" step that uses advanced techniques to remove detectable AI patterns and cliches, resulting in content that reads as human-crafted and brand-specific.

What CMS platforms does Oleno integrate with for publishing?

Oleno is built for seamless integration with enterprise content management systems. It can publish directly to your CMS, automating the final step of the workflow. While the specific list of integrated platforms is best confirmed with the Oleno team, the product is designed to connect with popular systems used by B2B marketing teams, removing the need for manual copy-pasting or formatting.

How does Oleno ensure content accuracy and compliance?

The system employs a robust, multi-stage QA gate featuring over 80 automated checks. These checks verify factual accuracy against your sourced knowledge base in the Product Studio, ensure compliance with brand guidelines and legal requirements, assess readability, and confirm SEO best practices. This automated audit trail provides consistent quality control that is difficult to maintain with human-led processes alone.