Simpler Work

About Simpler Work

Simpler Work is an AI-powered marketing platform that delivers the quality of a senior marketer at the speed of AI. It is designed for founders, growing teams, and enterprise operations who need to scale their marketing efforts without adding headcount or hiring expensive consultants. The platform solves the core problem of time-consuming, costly, and generic content creation by moving beyond basic prompt-and-pray AI tools. Instead, Simpler Work combines your unique brand context with coded-in marketing expertise through zero-prompt workflows. You simply select a task, provide specific inputs via a simple form, and instantly receive high-quality, on-brand content for emails, ads, social posts, and more. It empowers you to maintain full creative control while eliminating the "AI slop," turning a 30-second input into a senior-level marketing asset ready for use.

Features of Simpler Work

The Context Engine

The Context Engine is your brand's memory within the platform. During a one-time onboarding, you feed it your company details, brand voice, and product data. It learns the essence of your business from your website and your manual inputs, ensuring that every piece of content generated understands your unique value proposition and speaks directly to your audience. This means you never have to re-explain your business, and the output is always tailored, never generic.

Zero-Prompt Workflows

Stop prompting from scratch. Simpler Work offers over 30 specialized modules for tasks like email marketing, ad copy, and social posts. Instead of writing complex prompts, you simply select your task and fill out a smart, bullet-proof input form that asks only for the crucial details specific to that message, like the product, offer, or seasonal nuance. This structured approach guarantees relevant, high-quality output every time, without any prompt engineering skills required.

Coded Senior Marketing Expertise

The platform is built on the deconstructed workflows of seasoned marketing professionals with over 30 years of collective experience. We didn't just wrap ChatGPT; we embedded proven psychological frameworks and strategic templates for different scenarios (like apology emails vs. product launches) directly into the system. You're not relying on generic AI knowledge but on battle-tested marketing expertise coded into every module.

Quality of Life Extras: Refine & Translate

After generating your first draft, the workflow doesn't end. The 'Refine' button lets you instantly weave in a new idea or tweak without starting over. Once your English version is perfected, a single click natively translates the content into German and several other languages, making it effortless to adapt your messaging for local markets and saving immense time on localization.

Use Cases of Simpler Work

Scaling Content for Growing Teams

Founders and small marketing teams wearing multiple hats can use Simpler Work to instantly produce a week's worth of high-quality social media posts, email sequences, and ad copy. This eliminates the content bottleneck, allowing small teams to execute sophisticated campaigns that would normally require a full-time senior copywriter, enabling efficient scaling without increasing overhead.

Maintaining Brand Consistency Across Channels

For businesses concerned about their brand voice becoming diluted, Simpler Work ensures consistency. The Context Engine locks in your brand's tone and product details, so whether you're creating a LinkedIn outreach message, a promotional email, or web content, every output is cohesively on-brand, building a stronger and more recognizable identity with your audience.

Executing Time-Sensitive Campaigns Quickly

When you need to capitalize on a trending moment or launch a last-minute promotion, speed is critical. With Simpler Work, you can go from idea to polished ad copy or social post in under a minute. The structured workflows remove the guesswork and editing time, allowing you to deploy effective, context-aware marketing assets faster than any human or generic AI tool could produce.

Localizing Content for Global Audiences

Businesses serving customers in multiple languages can use the native translation feature to effortlessly adapt their core marketing messages. After perfecting the English version of an email or product announcement, one click generates a professionally translated version, allowing you to engage local markets with culturally relevant content without the cost and delay of a translation service.

Frequently Asked Questions

How is Simpler Work different from just using ChatGPT?

While ChatGPT is a general-purpose tool that requires expert prompting and often produces generic "slop," Simpler Work is a specialized marketing platform. It combines your specific brand context with pre-built, expert marketing workflows. You get tailored, campaign-ready content from simple forms, not lengthy prompts, ensuring higher quality and strategic relevance without the heavy editing.

Do I need marketing experience to use Simpler Work?

No, you do not. The platform is designed to democratize senior-level marketing expertise. The coded workflows guide you through the process, asking the right questions to pull out the necessary information. This allows founders and team members without a deep marketing background to produce professional-grade content effortlessly.

How does the Context Engine learn about my brand?

During onboarding, you provide key details about your company, brand voice, and products. The engine can also pull foundational information from your website. You only need to do this setup once. From then on, Simpler Work acts as an informed ally, using this "memory" to generate content that aligns with your brand's unique story and value proposition.

Can I edit the content after it's generated?

Absolutely. The platform gives you full creative control. The initial output is a high-quality, ready-to-use draft. If you have a new idea or want to make tweaks, you can use the 'Refine' button to add instructions and regenerate specific sections without losing the context or starting the entire process over from scratch.