Pursuit

About Pursuit

Pursuit is an AI-powered intelligence platform designed specifically for businesses selling to state, local, and education (SLED) government entities. It transforms the traditionally slow and opaque public-sector sales process by providing real-time data and actionable insights directly to your team. The platform serves sales, business development, and operations professionals at government technology vendors and contractors who need to identify opportunities long before an RFP is published. Its core value proposition is increasing pipeline generation and win rates by ensuring you focus your efforts on the accounts with the highest propensity to buy, with the right context and contacts, at the exact moment they are planning a purchase. By continuously scanning millions of public documents, budgets, and meeting transcripts, Pursuit detects live buying signals and scores every entity so you never miss the critical buying window. This mobile-first platform delivers a seamless, app-centric experience, pushing crucial intelligence to your CRM and browser so you can act on opportunities instantly, from anywhere.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your AI-powered signal detector, scanning documents and transcripts for over 90,000 public entities daily. It uses advanced AI to match specific public-sector problems to your company's solutions and sends immediate alerts the moment a relevant topic is mentioned. This feature provides enterprise-level research for every target account, telling your team exactly whom to contact and what to say, turning raw data into actionable sales intelligence.

Pursuit Intel

Pursuit Intel is the comprehensive data engine behind the platform, constantly refreshing and pushing critical information into your CRM. It provides access to over 3 million public-sector contacts and 90,000+ entity profiles, including fiscal data, operating budgets, and federal funding details. The tool helps you identify a prospect's propensity to buy by finding entities similar to your best customers and allows you to track competitors by revealing the existing tech stack used by your targets.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful entity intelligence directly into your browser workflow. As you browse government websites or news articles, it automatically detects the relevant public entity and surfaces the full buying committee. You can see CRM presence indicators, leverage powerful filtering by department and role, and seamlessly sync missing contacts to your Salesforce or other CRM with a single click, eliminating manual research.

AI-Powered Entity Scoring & Alerts

At its core, Pursuit uses artificial intelligence to score every public-sector entity based on live signals and historical data, predicting win probability. This allows sales teams to prioritize their territories effectively. Coupled with customizable email alerts, the system ensures you are notified immediately about budget discussions, project mentions, or leadership changes related to your solution, keeping you perpetually ahead of the RFP.

Use Cases of Pursuit

Proactive Pipeline Generation

Sales teams use Pursuit to build pipeline proactively by identifying agencies actively discussing projects or problems they can solve. Instead of waiting for an RFP, reps receive alerts on live buying signals from budget meetings or council sessions, allowing them to engage the buying committee with relevant insights months before competitors are even aware, dramatically increasing lead quality and conversion rates.

Account Planning & Territory Prioritization

Sales operations and leadership leverage Pursuit's entity scoring and propensity models to build strategic account plans and define territories. By focusing reps on the 90,000+ entities with the highest calculated win probability based on budget, tech stack, and expressed needs, managers ensure their team's effort is concentrated where it is most likely to result in closed deals, optimizing resource allocation.

CRM Data Enrichment & Management

Teams struggling with incomplete or outdated CRM data use Pursuit Intel and the Chrome Extension to automatically enrich account and contact records. As reps research, they can one-click sync accurate, verified public-sector contact details, roles, and organizational hierarchies directly into Salesforce, ensuring every outreach is directed at the correct stakeholder with current information.

Competitive Intelligence & Strategy

Product marketers and sales strategists use Pursuit to track competitor footprints within the public sector. By understanding which agencies are using competing solutions, teams can tailor their outreach, identify ripe opportunities for displacement, and develop targeted messaging that addresses specific gaps or needs, informing both sales conversations and product roadmap decisions.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. SLED (State, Local, Education) market, including over 90,000 entities such as state agencies, county and city governments, school districts, public universities, and special districts (like transportation or utility authorities). This breadth ensures you can find and track virtually any public-sector prospect.

How does Pursuit detect a "live buying signal"?

Pursuit's AI scans millions of pages daily, including official government websites, budget documents, meeting agendas, and transcribed minutes. It uses natural language processing to identify discussions related to specific projects, initiatives, or pain points that align with your defined solution areas. When a relevant mention is found, it triggers an immediate alert.

How does Pursuit integrate with my existing tech stack?

Pursuit is built for seamless integration with core sales platforms. Pursuit Intel pushes enriched account, contact, and buying signal data directly into popular CRMs like Salesforce. The Pursuit Chrome Extension works alongside your browser and CRM to facilitate one-click data syncs, ensuring intelligence flows into your team's existing workflow without disruption.

Is the contact data provided by Pursuit verified and compliant?

Yes, Pursuit aggregates data from publicly available sources, such as government directories and official publications, ensuring compliance. The platform's AI and data processes are designed to maintain accuracy and freshness, constantly refreshing its database of over 3 million contacts to provide reliable information for your outreach efforts.