What a Story

About What a Story

What a Story is a premier video production agency that operates like a specialized, high-impact SaaS tool for your marketing stack. It is designed for businesses, particularly SaaS companies and tech startups, that need to cut through market noise and communicate their value proposition with absolute clarity and speed. The core product is a streamlined, end-to-end service for creating custom, high-conversion video content. What a Story understands that in a mobile-first world, user attention is fragmented, and the first impression is often a video. Their value proposition is delivering unforgettable videos that directly drive measurable business outcomes: generating sales, increasing monthly recurring revenue (MRR), and positioning products above the competition. With a proven track record of over 1200 videos for more than 650 SaaS clients, they combine creative storytelling with a systematic, headache-free production process to transform complex products into compelling visual narratives that resonate with target audiences and fuel growth.

Features of What a Story

End-to-End Video Production Process

What a Story provides a complete, managed service from initial strategy to final delivery. This includes every critical component: scriptwriting, storyboard creation, moodboard design, UI mockups, professional animation, and sound design. This holistic approach ensures brand consistency, high quality, and saves clients from the complexity of coordinating multiple freelancers or agencies, offering a single point of contact and responsibility for the entire project.

Dedicated Creative Director & Unlimited Revisions

Each client is paired with a dedicated Creative Director who acts as a strategic partner. This expert guides the project from the initial brainstorming session, ensuring the video strategy is perfectly tailored to your business goals. The process is highly collaborative, with the agency offering unlimited revisions and support throughout the design and production phases, guaranteeing the final video aligns perfectly with your vision and requirements.

SaaS-Specialized Video Marketing Expertise

Unlike generic agencies, What a Story possesses deep, specialized knowledge in creating videos for software-as-a-service products. They understand the unique challenges of explaining complex UIs, demonstrating value propositions, and targeting specific SaaS audience pain points. This expertise is a core feature, translating into videos that are not just creatively excellent but are engineered for maximum conversions, user onboarding, and market penetration.

Data-Backed Results & Performance Focus

The agency operates with a case-study mindset, focusing on delivering tangible ROI. Their process is built around creating videos that achieve specific metrics, such as increasing conversion rates by 50% or boosting MRR. They provide exclusive video marketing perks and strategies aimed at ensuring the content performs well post-launch, treating every project as an investment with a measurable return for the client.

Use Cases of What a Story

Explainer Videos for Product Launches

Ideal for launching a new SaaS product or feature, What a Story creates explainer videos that simplify complex offerings. These videos are designed for maximum exposure on landing pages, helping potential customers quickly understand the core functionality and value, reducing bounce rates and educating the market effectively at the first point of contact.

High-Conversion Product Demo Videos

For sales and marketing teams needing to pitch directly to leads, the agency produces polished product demo videos. These are crafted to showcase the product in action, highlight key benefits, and address customer objections visually, serving as powerful tools for sales decks, email campaigns, and paid advertising to drive maximum conversions.

Scalable Educational & Course Content

SaaS companies aiming to educate their user base or create online courses can leverage this service. What a Story produces clear, engaging, and professional educational videos that explain workflows, tutorials, and best practices. This content improves customer success, reduces support tickets, and can be monetized as part of a training or certification program.

Social Media Ad Campaigns

To fuel consistent growth on platforms like Instagram, TikTok, and YouTube Shorts, What a Story offers monthly production of short-form, vertical videos. These are tailored for social media algorithms, designed to capture attention quickly, communicate a single compelling message, and drive traffic or sign-ups through consistent, platform-optimized content.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project costs range from $2,500 to $25,000. The final price depends on several factors including the video's complexity, length, style (e.g., animation vs. live-action), and the project deadline. The agency encourages a consultation to discuss specific goals and provide a detailed, customized quote based on your unique needs and desired outcomes.

What is the typical production process like?

What a Story follows a refined, multi-step process for efficiency and clarity. It begins with a strategy session to understand your product and goals. Next, they move into collaborative script and storyboard development with your dedicated Creative Director. Finally, they handle all design, animation, and sound production while incorporating your feedback through unlimited revisions until the final video is perfected and delivered.

Do you work with companies outside the SaaS industry?

While What a Story specializes in and has a proven track record with SaaS companies, serving over 650 SaaS clients, they are a video production agency catering to a diverse range of industries. Their foundational expertise in clear communication and storytelling can be applied to businesses in various sectors that need to explain complex services or products effectively.

What makes What a Story different from other video agencies?

The key differentiators are their deep specialization in SaaS product videos, a results-oriented approach focused on metrics like MRR growth and conversion rates, and a streamlined, client-friendly process. They offer the combined benefit of a creative agency and a strategic marketing partner, backed by data from 1200+ videos, and operate without a traditional sales team, relying on results and word-of-mouth.