fnel

fnel is a funnel analytics tool built from the ground up for the modern, mobile-first builder. It cuts through the overwhelming complexity of traditional analytics platforms by focusing on one critical question: where are users dropping off in your key conversion flows? Designed specifically for solo founders, indie hackers, and early-stage startups, fnel eliminates the days of setup and configuration headaches associated with tools like Google Analytics or Mixpanel. Its core value proposition is unparalleled speed and clarity. With just a single line of code, you can start tracking user events and immediately visualize your entire funnel in a real-time, intuitive dashboard. There are no endless menus to configure or complex data schemas to learn. Instead, you get a laser-focused, actionable view of user behavior from initial landing through to activation, checkout, or lead conversion. This streamlined approach helps you quickly identify leaks, validate the impact of A/B tests, and optimize for growth without wasting precious development or analysis time. fnel is the essential analytics companion for anyone validating an idea, running a side project, or scaling a SaaS product who needs to make fast, data-driven decisions and get back to what matters most: building.

Built for Your Funnel - Not a Generic Dashboard

fnel moves beyond generic dashboards by offering pre-configured funnel templates for the most common user journeys. Whether you're running a SaaS signup flow, an e-commerce checkout, or a lead generation sequence, you can instantly visualize the exact path you care about. This means you see precisely where potential customers abandon the process, from the landing page view all the way to the final "activated" or "order placed" event, without any manual data stitching or report building.

Real-Time Funnel Analytics with Smart Drop-Off Alerts

See your conversion data live as it happens. fnel's dashboard provides a clear, step-by-step visualization of your funnel, showing user counts and conversion percentages at each stage. More importantly, its intelligent system automatically detects and alerts you to sudden performance drops at any step. You'll receive immediate notifications, like a high drop-off at the payment page, so you can investigate and fix conversion leaks faster than ever before.

One-Line Setup & Zero Configuration

Integration is designed to be frictionless. Simply install the fnel package and add your API key with a single line of code. Once you start tracking events using simple fnel.track() calls, your funnel visualizations appear automatically in your dashboard. There is no need to define schemas, create custom reports, or wait for data to process. You can go from installation to actionable insights in under five minutes, making it the fastest way to add robust analytics.

A/B Test Validation at the Funnel Level

Move beyond vanity metrics and understand the real impact of your tests. fnel allows you to tag events with variant information, enabling you to compare how different A/B test versions (like pricing page layouts or CTA button colors) perform at each specific step of your funnel. See which variant drives more users from signup to activation with clear conversion lift percentages and confidence levels, ensuring you optimize what truly matters for growth.

Optimizing SaaS User Activation

For SaaS founders, understanding the path from signup to becoming an active, engaged user is critical. Use fnel to track the key steps in your activation funnel: landing page visit, account signup, email verification, onboarding completion, and first key action. Instantly identify where new users get stuck or lose interest, allowing you to streamline the onboarding process, improve tutorial clarity, and boost your activation rates efficiently.

Fixing E-Commerce Checkout Leaks

Cart abandonment is a major revenue leak for online stores. Implement fnel to visualize your checkout flow in real-time, tracking steps like cart view, shipping information entry, payment page load, and successful order placement. Pinpoint the exact stage where shoppers drop off—whether it's unexpected shipping costs or a confusing payment form—and make targeted improvements to recover lost sales and increase conversion.

Proving Marketing Campaign ROI for Agencies

Marketing agencies and consultants can use fnel to demonstrate clear value to clients. Set up a funnel for lead generation campaigns that tracks form submission, lead qualification, and booked discovery call. By connecting funnel steps to specific campaigns or ad sources, you can prove which marketing efforts are actually driving qualified leads and conversions, moving the conversation from clicks to tangible business results.

Validating Product Changes and New Features

When launching a new feature or redesigning a user flow, you need to know its impact on user behavior. Use fnel to create a specific funnel for the new journey. By comparing conversion rates before and after the change, or by A/B testing the new flow against the old, you get concrete, step-level data on whether your update improved the user experience or inadvertently created a new point of friction.

How is fnel different from Google Analytics or Mixpanel?

fnel is purpose-built exclusively for funnel analysis and speed. Unlike GA or Mixpanel, which require extensive configuration, complex event schemas, and manual report building, fnel delivers step-level insights and automatic drop-off detection out of the box. With one code snippet, you get immediate clarity on where users leave your key flows, eliminating days of setup and sifting through irrelevant data.

Is there a free plan available?

Yes, fnel offers a Free Starter plan designed for validation and early-stage projects. It includes up to 5,000 events per month and allows you to track up to 3 funnels. You can start using it immediately without providing a credit card. Upgrade to the Pro plan when you need higher event volumes, unlimited funnels, and advanced analytical features.

What does the Pro plan include?

The Pro plan is priced at $12 per month (or $9.99/month when billed annually). It includes up to 100,000 events per month, unlimited funnel tracking, access to the real-time analytics dashboard, advanced drop-off analysis, the ability to export your data (CSV/JSON), and priority support. It's tailored for founders who are serious about optimizing their growth.

What is included in the Lifetime Access offer?

The Lifetime Access offer is a one-time payment that grants you all the features of the Pro plan forever, with no monthly fees. This includes unlimited funnel tracking, lifetime updates to the platform, early access to new features, and premium support. It's a limited-time offer for users who want permanent access to fnel's analytics toolkit.