Billboards America vs CHILI GraFx

AI Planning Genius: Billy

Billy is your on-demand AI assistant built into the platform. Simply describe your campaign goals, target audience, and budget, and Billy will instantly generate a tailored media plan. It analyzes vast datasets—including traffic, demographics, and verified performance metrics—to pinpoint the most effective billboard locations for maximum impact, transforming complex planning into a simple conversation.

Interactive Billboard Locator Map

Search and discover the perfect OOH space with an intuitive, mobile-optimized interactive map. Visually explore thousands of available billboards across the country, filter by format, location, or audience data, and see real-time pricing and availability at a glance. This feature puts you in control, allowing you to make informed booking decisions instantly from anywhere.

Seamless Self-Serve Booking Funnel

The entire campaign process is streamlined for a mobile-first user experience. After selecting your locations, you can set your budget and schedule, securely review and pay, and then drag-and-drop your artwork for approval—all within a single, seamless flow. This end-to-end system enables you to book a professional national campaign in just minutes.

Unmatched National Network & Format Variety

Gain access to America's largest aggregated network of OOH inventory with a single contact. The platform offers every major format, from classic Roadside Bulletins and Posters to Digital Billboards, Transit and Airport advertising, Murals/Wallscapes, and Street Furniture. This provides unparalleled scale and flexibility to execute any campaign vision, anywhere.

Automated Visual Content Production

CHILI GraFx automates the generation of localized, brand-proofed campaign assets, allowing users to create graphics on the fly. This feature eliminates time wasted on manual graphic production, centralizing control while enabling local adaptations.

Smart Templates

The platform offers Smart Templates that empower local teams to produce marketing materials quickly and efficiently. These templates ensure brand compliance while granting creative freedom, making it easier to tailor content to specific markets.

Integration Capabilities

CHILI GraFx seamlessly integrates with existing customer data and Digital Asset Management (DAM) systems, allowing for the conversion of big data into creative marketing assets. This capability enhances personalization and relevance in customer outreach.

Centralized Brand Management

CHILI GraFx provides a centralized platform for managing creative production, ensuring that all output maintains brand consistency. This feature is crucial for organizations looking to maintain strong brand governance while producing a high volume of content.

Local Small Business Launch

A new restaurant or retail store can use the map to find and book a single, high-traffic digital billboard or poster in their immediate community. With transparent pricing and easy booking, they can generate powerful local awareness and drive foot traffic from day one without a large agency budget or complex contracts.

Multi-City Brand Campaign

National brands launching a new product can leverage Billy the AI assistant to build a data-optimized plan across multiple markets. They can efficiently book a mix of Spectaculars, Digital Bulletins, and Transit displays in key cities from their mobile device, ensuring consistent messaging and massive scale with a streamlined workflow.

Targeted Event Promotion

A concert promoter or sports team can use audience and mobility data to target specific commuter routes and neighborhoods. They can quickly book digital posters near venues and transit displays along major highways to capture the attention of potential attendees in the crucial days leading up to the event.

Complementing Digital Media Buys

Marketers can use OOH to create a powerful, omnichannel presence that digital ads alone cannot achieve. By selecting billboards in specific geographic areas, they can physically anchor their online campaigns, driving brand recall and using geotargeting for measurable synergy between the physical and digital worlds.

Brand Execution

Brands can leverage CHILI GraFx to deliver compelling and on-brand messaging at scale. The platform's automation capabilities allow for the efficient production of a variety of marketing materials, ensuring quick turnaround times.

Shopper Marketing

Retailers can use CHILI GraFx to enable local teams to create culturally relevant campaign assets tailored for specific customer segments. This localized approach enhances engagement and effectiveness across all marketing channels.

Agency Collaboration

Agencies can utilize CHILI GraFx to provide their creative teams with the tools needed to stand out. By automating routine tasks, agencies can focus on high-impact creative work that drives results for their clients.

Web-to-Print Automation

CHILI GraFx offers web-to-print automation, allowing businesses to strike a balance between creative freedom and controlled production. This feature streamlines the printing process, reducing errors and improving workflow efficiency.

Billboards America is the revolutionary, self-serve digital platform that transforms Out-of-Home (OOH) advertising from a complex, agency-driven process into a simple, mobile-first experience. Designed for businesses of all sizes, from local startups to national brands, it provides direct access to America's largest network of billboards across all 50 states. The core value proposition is unmatched simplicity and transparency: you can search, plan, book, and manage entire OOH campaigns from your phone or tablet in minutes. The platform eliminates traditional middlemen, offering real-time pricing and availability on thousands of locations via an interactive map. It’s powered by advanced data insights like traffic counts, mobility patterns, and census demographics, and features an AI planning assistant named Billy to recommend optimal locations for your specific audience and budget. Billboards America puts the power of undeniable, unmissable outdoor advertising—including Bulletins, Digital Billboards, Transit displays, Airports, and Spectaculars—directly into your hands, making it easier than ever to get your message in front of real people everywhere they go.

CHILI GraFx is an advanced AI-driven platform specifically designed for visual content production, catering to retail and shopper marketing teams. It enables users to create, adapt, and scale branded assets at an accelerated pace, significantly enhancing productivity. The platform is built to streamline high-volume creative workflows, ensuring that teams can produce consistent, on-brand content across various formats, campaigns, and channels. Whether it is for local adaptations or large-scale executions, CHILI GraFx empowers teams to move quickly without compromising on quality, control, or brand consistency. With features that allow for automated graphic production and localized asset generation, CHILI GraFx is ideal for brands, agencies, and retailers looking to improve their marketing efficacy and operational efficiency.

What is Billy, the AI Genius?

Billy is Billboards America's integrated AI planning assistant. You can chat with Billy about your campaign objectives, target audience, and budget. It then analyzes extensive location-based data to recommend the most effective billboard types and specific placements for your campaign, simplifying the strategic planning process.

How do I book a billboard?

Booking is a simple, four-step process on our mobile-first platform. First, use the interactive map to search and select your desired locations. Second, choose your campaign dates and review the budget. Third, securely review your plan and submit payment. Finally, upload your artwork for approval. Your campaign can be live in minutes.

What types of billboards can I book?

Billboards America offers the widest variety of OOH formats through a single platform. This includes traditional Bulletins and Posters, Digital Billboards, Transit and Airport displays, large-format Spectaculars and Murals/Wallscapes, Junior Posters, and Street Furniture like bus shelters. Our network covers all 50 states.

Who can use Billboards America?

Our platform is designed for any business or organization that wants to use outdoor advertising. It is ideal for local small businesses seeking affordable, targeted visibility, as well as for regional and national brands, agencies, and political campaigns that need to execute large-scale, multi-format campaigns with efficiency and transparency.

What types of businesses can benefit from CHILI GraFx?

CHILI GraFx is designed for a wide range of businesses including brands, agencies, and retailers looking to improve their visual content production and marketing efficiency.

How does CHILI GraFx ensure brand consistency?

The platform utilizes Smart Templates and centralized brand management features, allowing users to produce on-brand content while maintaining creative flexibility.

Can CHILI GraFx integrate with other marketing tools?

Yes, CHILI GraFx offers integration capabilities with various customer data systems and Digital Asset Management platforms, enhancing the overall marketing workflow.

What advantages does CHILI GraFx provide for local teams?

Local teams benefit from the ability to generate tailored content quickly through automated processes and Smart Templates, allowing them to create localized marketing materials without extensive design resources.

Billboards America is a self-serve digital platform that makes booking out-of-home (OOH) advertising, like billboards, as easy as booking an online ad. It uses AI to instantly match your campaign with the perfect locations from a vast network. Users often explore alternatives for various reasons. Some may need different pricing models or specific billboard formats not available. Others might seek platforms with different user interfaces, more detailed analytics, or a focus on particular regional markets. When evaluating other options, consider the booking experience. Look for transparent pricing, real-time availability, and robust targeting data. The best alternative will offer the control and simplicity you need to launch an OOH campaign efficiently and effectively.

CHILI GraFx is an advanced AI platform designed for the marketing sector, specifically tailored to enhance the production of visual content. It serves as a powerful tool for retail and shopper marketing teams, enabling them to create, adapt, and scale branded assets with remarkable speed. By streamlining high-volume creative workflows, CHILI GraFx ensures that teams can maintain brand consistency and quality across various formats and channels, making it a preferred choice for those seeking to elevate their creative processes. However, users often find themselves exploring alternatives to CHILI GraFx due to various reasons, including pricing structures, specific feature sets, or unique platform requirements. When searching for the right alternative, it’s crucial to consider the scalability of the solution, the flexibility it offers in adapting to different marketing needs, and how well it integrates with existing tools and workflows. Prioritizing user experience and support can also significantly impact overall satisfaction with the chosen platform.