Billboards America

About Billboards America

Billboards America is a revolutionary, self-serve digital platform designed to make Out-of-Home (OOH) advertising as simple and accessible as booking an online ad. It connects businesses directly with America's largest network of billboards, eliminating the need for traditional agencies. The platform offers a seamless, mobile-first experience where you can search thousands of locations on an interactive map, compare real-time pricing and availability, and book campaigns in minutes. It's powered by advanced data, including traffic counts, mobility patterns, and census demographics, and features an AI planning assistant named Billy to recommend optimal locations for your target audience and budget. Whether you're a local small business needing a single digital display or a national brand launching a multi-city campaign, Billboards America provides the tools, transparency, and scale to get your message in front of real people everywhere they go, with undeniable impact.

Features of Billboards America

AI Planning Genius (Billy)

Billy is your intelligent AI assistant built into the platform. He simplifies campaign planning by analyzing your goals, target audience, and budget to generate custom media plans. Ask Billy questions, and he will suggest the best billboard types, pinpoint high-performing locations using verified traffic and demographic data, and help you build an effective OOH strategy from scratch, all through a conversational, user-friendly interface.

Self-Serve Billboard Locator & Booking

The core of the platform is an intuitive, map-based search tool. You can easily filter by billboard type (Digital, Bulletin, Transit, etc.), location, and budget. View available inventory, compare pricing, select your dates, and book your campaign instantly. The entire process—from search to payment and artwork upload—is designed for self-service, giving you direct control and eliminating lengthy agency negotiations.

Comprehensive OOH Format Network

Billboards America provides access to every major outdoor advertising format across all 50 states. Their network includes over 200,000 displays, from classic Roadside Bulletins and Posters to Digital Billboards, Airport ads, Transit Displays, large-format Wallscapes/Murals, Street Furniture, and Spectaculars. This ensures you can find the perfect medium to match your campaign's scale and creative vision.

Real-Time Campaign Management & Insights

Once your campaign is live, the platform provides tools for management and measurement. Upload and manage your artwork directly through the dashboard. Gain real-time insights into your campaign's placement and leverage data-backed metrics to understand its real-world impact, moving beyond guesswork to precise, performance-aware outdoor advertising.

Use Cases of Billboards America

Local Business Grand Opening

A new restaurant or retail store can use the map locator to find high-traffic billboards and transit ads within a few miles of their location. They can set a precise budget, book a digital poster for a month, and quickly upload their opening announcement artwork to drive immediate foot traffic from the local community.

National Brand Product Launch

A consumer brand launching a new product can utilize the AI assistant, Billy, to plan a multi-format, multi-city campaign. Billy can analyze target demographics to recommend a mix of airport displays for travelers, digital bulletins in key markets, and spectacular wallscapes in major metropolitan areas to generate massive, coordinated awareness at scale.

Political or Issue Advocacy Campaign

A political campaign or advocacy group needs to reach specific voter demographics in swing districts. They can filter search results by detailed census data, place targeted messages on bus shelters and street furniture in precise neighborhoods, and manage rapid creative changes across digital billboards to respond to current events in real time.

Event Promotion and Direction

Promoters of a major music festival, sports event, or county fair can use roadside bulletins and digital posters along major highways to capture the attention of commuters. They can strategically book boards that guide traffic to the venue location, using sequential messaging to build excitement and provide last-mile directions.

Frequently Asked Questions

What types of billboards can I book on Billboards America?

You can book virtually every Out-of-Home format. This includes traditional Bulletins and Posters, Digital Billboards (both bulletin and poster size), large Spectaculars and Wallscapes/Murals, Transit Advertising (bus and rail), Airport Displays, Street Furniture (like bus shelters), and Junior Posters. The platform provides a filter to easily search by these types.

How does the AI assistant, Billy, help plan my campaign?

Billy acts as your personal OOH strategist. You can tell him your campaign goals, target audience details, and budget. He then processes this input against a vast database of traffic, mobility, and demographic data to recommend the most effective billboard types and specific locations to maximize your campaign's reach and impact, simplifying complex media planning.

Is there a minimum budget or contract length required?

The platform is designed for flexibility, catering to both small and large budgets. While specific minimums can depend on the board and market, the self-serve model allows you to search for options that fit your financial constraints. You can book campaigns for varying lengths, from short-term promotions to long-term branding initiatives.

How do I submit my advertisement artwork?

The process is fully integrated and digital. Once you've selected and paid for your billboard locations, you can upload your creative artwork directly through your campaign management dashboard. The platform supports standard file formats, and you will receive guidance on technical specifications to ensure your ad looks perfect on the selected display.