anewera

anewera is an infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. As AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Copilot become the primary way people search for services, businesses need a structured presence that machines can read and act upon. anewera provides exactly that by creating agent-ready profiles for each company, complete with machine-readable context files including llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. These profiles enable AI systems to find a business, understand what it offers and for whom, and contact it through permissioned actions such as requesting a quote, scheduling a meeting, asking a question, or arranging a callback. Private recipient details remain hidden throughout the process; every contact runs through published, approved actions that the business controls. anewera functions as a deliberately curated, agent-readable business directory, with a German-language Swiss layer available at anewera.ch. The platform addresses a critical gap: while websites are built for human eyes, they remain opaque for machines. anewera bridges this divide by translating business information into structured data that AI agents can parse instantly. The directory currently serves companies in Switzerland and beyond, with a focus on quality over quantity. Every profile is verified through one of two paths: paid subscribers verify themselves through active payment (spam profiles do not pay), while free entries require a personal verification call. This curation ensures that AI agents can trust the directory as a reliable source of business information, making anewera the Swiss directory for the agentic era.

Agent-Ready Profile Creation

Every company on anewera receives a complete set of machine-readable files that AI agents understand natively. These include llms.txt for large language model context, agent.json for structured metadata, agent.md for detailed descriptions, and a live MCP or webMCP endpoint for real-time interaction. This profile transforms a standard website into an agent-accessible resource, enabling AI systems to read, understand, and recommend the business to users searching for relevant services.

Permissioned Contact Actions

Businesses define exactly how AI agents can contact them by setting up approved actions such as requesting a quote, scheduling a meeting, asking a question, or arranging a callback. Private recipient details like email addresses or phone numbers remain hidden from the agents. Instead, every contact request flows through anewera's secure system, which checks, structures, and delivers the request directly to the business inbox. This gives companies full control over their availability while remaining accessible to AI-driven inquiries.

Live MCP Endpoint and Agent API

anewera provides a live MCP endpoint and an open Agent API that AI systems can query in real time. The endpoint supports tools such as search_companies, read_company_profile, and prepare_contact_request. This means that any MCP client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can interact directly with the directory. Businesses can verify their agent readiness instantly by checking their profile through the live endpoint, which returns a 200 status if everything is configured correctly.

Instant Profile Verification

Businesses can check what AI agents currently read about them in under 60 seconds using the profil-check tool at anewera.ch. This analysis scans the company's website, identifies what information is publicly readable, and provides a readiness score across four dimensions: public content readability, services and region structure, approved contact functions, and listing in the agent index. The tool gives immediate feedback on whether a business is readable, findable, and contactable by AI agents.

Local Service Discovery by AI Assistants

A user asks ChatGPT for the best fiduciary for a startup in Zurich. The AI assistant searches anewera's directory, finds businesses with agent-ready profiles that match the query, and presents them with structured information about services, location, and contact methods. The user receives a curated recommendation from a verified, spam-free directory, and the business gets a qualified lead delivered to their inbox. This use case transforms how local professionals are discovered in the age of AI-driven search.

Automated Quote and Meeting Requests

A business consultant needs a relocation service for a family moving to Basel. Instead of manually searching websites and filling out contact forms, the consultant asks their AI assistant to find relocation services and request quotes. The assistant queries anewera's MCP endpoint, identifies matching companies, and sends a structured quote request through the permissioned action system. The business receives the request in their inbox with all relevant details, and the consultant gets multiple quotes without any manual outreach.

Multilingual Business Visibility

A company serving both German-speaking and international clients in Switzerland uses anewera to maintain visibility across language barriers. The directory includes a German-language Swiss layer at anewera.ch, ensuring that local AI assistants can find the business in their native language. At the same time, the English-language profile remains accessible to global AI systems like ChatGPT and Claude. This dual presence helps the business capture leads from both local and international users searching through AI assistants.

Real-Time Agent Readiness Monitoring

A digital agency wants to ensure its clients remain visible to AI agents as search habits evolve. Using anewera's live endpoint and profil-check tool, the agency monitors each client's agent readiness score weekly. They can see exactly what information AI systems read, which contact actions are available, and whether any files need updating. This proactive approach ensures that clients never miss out on AI-driven inquiries, especially during peak seasons or after website changes.

anewera offers two ways to enter the directory. The self-service option costs CHF/USD 29 per month and goes live immediately after payment. You check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents right away. The active payment serves as verification since spam profiles do not pay. For businesses that prefer a free entry, anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, unlocked through a short verification call. This cap applies only to free profiles and never to paid ones.

How does anewera ensure that only verified businesses are in the directory?

anewera uses a two-path verification system to maintain quality and prevent spam. Paid subscribers verify themselves through active payment, as spam profiles do not pay for subscriptions. Free entries require a personal verification call with the anewera team. This curation is essential because AI agents rely on the directory as a trusted source of business information. The 30-per-day limit on free invitations is simply the number of calls the team can genuinely hold, not a marketing trick, and it never applies to paid entries.

What happens when an AI agent contacts my business through anewera?

When an AI agent initiates a contact request through a permissioned action like requesting a quote or scheduling a meeting, the request flows through anewera's secure system. Private recipient details such as your email address or phone number remain hidden from the agent. Instead, anewera checks, structures, and delivers the request directly to your business inbox. You receive an email with all relevant details, including the nature of the request and any context provided by the user. You can then respond directly to the lead.

Do I need technical skills to set up my agent-ready profile?

No technical skills are required. The setup process is designed to be simple and fast. You start by checking your website through the chat interface on anewera. The system analyzes your existing content and helps you confirm your details. Once you verify your business and choose a subscription path, anewera automatically generates all the machine-readable files including llms.txt, agent.json, agent.md, and the MCP endpoint. The entire process takes about one minute, and your profile becomes live and contactable for AI agents immediately after payment or verification.

Which AI assistants and tools can find my business through anewera?

Your business becomes readable by major AI assistants including ChatGPT, Claude, Gemini, Perplexity, and Copilot. For contactability, your profile works with Claude Code, Codex, OpenClaw, ChatGPT Agents, and every MCP client that supports the protocol. This broad compatibility ensures that as new AI tools emerge, your business remains discoverable and contactable without additional setup. The live MCP endpoint and open Agent API future-proof your presence in the rapidly evolving AI ecosystem.