JustLaunched

JustLaunched is a curated SaaS launch directory built specifically for indie hackers and SaaS founders who want their product seen, not buried. It provides a dedicated platform where you can book a launch date on their calendar, go live in a feed of real buyers and builders, and collect votes, traffic, and backlinks from day one. The platform currently hosts 902 live launches, showcasing the newest SaaS products organized by day, category, and traction. Every listing gets its own branded page with a custom social card, ensuring that sharing your launch actually looks professional and drives engagement. Beyond the initial launch day, JustLaunched keeps momentum going with a weekly newsletter that puts your product in front of subscribers, built-in sharing loops to amplify reach, and a unique service called Directory Blast, which is a done-for-you submission service that submits your product across dozens of high-authority directories. The platform features a daily launch feed where fresh launches appear first, and users can search by product name, category, or tag. With 14 categories ranging from AI and Machine Learning to Health and Wellness, JustLaunched ensures your product reaches the right audience. It is free to submit, with upgrade options available if you want to skip the queue, get promoted, or hand off the busywork of manual submissions. The core value proposition is simple: launch it, get seen, and grow your user base from day one.

Curated Launch Calendar and Branded Listing Pages

JustLaunched allows you to book a specific launch date on their calendar, ensuring your product goes live in a feed of real buyers and builders. Every listing gets its own dedicated page with a branded social card, so when you share your launch on social media or via email, it looks professional and drives higher click-through rates. This feature eliminates the common problem of launches getting lost in noise, giving each product a spotlight moment with its own URL, description, and category tags.

Daily Launch Feed with Search and Filtering

The platform features a dynamic daily launch feed where fresh launches appear first, organized by the day they go live. Users can browse the newest SaaS products by searching for product names, categories, or tags. With 14 distinct categories including AI and Machine Learning, Analytics, Developer Tools, E-Commerce, and more, this feature makes it easy for early adopters and potential customers to discover exactly what they need. The feed shows launches from today, yesterday, and past days, with a total of 902 launches currently live.

Built-in Voting and Traction Signals

Every launch on JustLaunched includes voting capabilities that help products gain visibility based on community traction. The platform displays upvotes, which serve as social proof and help products rise in visibility. This feature creates a merit-based discovery system where products with real appeal get more attention, encouraging founders to actively promote their listings and engage with the community to build momentum from day one.

Directory Blast Service

Directory Blast is a done-for-you service that submits your product across dozens of high-authority directories. This feature saves founders hours of manual work by handling the submission process to multiple directories, ensuring your product gets backlinks and visibility beyond JustLaunched itself. It is an upgrade option designed for founders who want to maximize their launch reach without doing the busywork themselves.

Launching a New SaaS Product to Early Adopters

When you have just finished building your SaaS product and need the first wave of users, JustLaunched provides the perfect platform. You can book a launch date, create a branded listing page, and go live in a feed filled with real buyers and builders actively looking for new tools. The daily launch feed ensures your product appears alongside other fresh launches, and the voting system helps you gain traction quickly. This use case is ideal for indie hackers who want to validate their product and get early feedback from a targeted audience.

Generating Backlinks and SEO for a New Website

For founders focused on search engine optimization, JustLaunches Directory Blast service is a game changer. By submitting your product to dozens of high-authority directories, you build quality backlinks that improve your domain authority and search rankings. Additionally, each listing on JustLaunched itself provides a backlink from a curated directory, helping your product get indexed faster and rank for relevant keywords in your niche, such as AI tools or analytics software.

Building Momentum Through Weekly Newsletter Exposure

After your launch day, JustLaunched keeps your product in front of potential customers through its weekly newsletter. This use case is perfect for founders who want sustained visibility beyond the initial launch spike. The newsletter puts your product directly in the inbox of subscribers who are interested in discovering new SaaS tools, ensuring ongoing traffic and potential conversions. This is especially useful for products in competitive categories like AI and Machine Learning, where continuous exposure is critical.

Promoting a Product Across Multiple Categories

If your SaaS product spans multiple use cases, such as an analytics tool with AI features, JustLaunched allows you to tag it with relevant categories. This use case helps you reach users browsing different sections of the directory, from Analytics to AI and Machine Learning. The platform also features editorial picks and sponsored placements, giving you options to amplify visibility for products that need a targeted push across various audience segments.

How do I submit my SaaS product to JustLaunched?

Submitting your product is free and straightforward. You can navigate to the Submit Startup section on the JustLaunched website, fill in your product details including name, description, category tags, and URL. After submission, you can book a specific launch date on the calendar to go live in the daily feed. Once approved, your listing will appear on its own branded page with a social card, ready for you to share and collect votes.

What categories are available for my product listing?

JustLaunched offers 14 distinct categories to ensure your product reaches the right audience. These include AI and Machine Learning, Analytics, Developer Tools, E-Commerce, Social and Community, Health and Wellness, Sales and CRM, Education, Security, Finance, HR and Recruiting, Productivity, Marketing, and Other. You can select multiple tags that best describe your product, helping users find it when browsing or searching by specific interests.

What is Directory Blast and how does it work?

Directory Blast is a paid upgrade service that handles submitting your product across dozens of high-authority directories on your behalf. Instead of manually filling out submission forms for each directory, JustLaunched takes care of the entire process. This service is designed for founders who want to maximize their backlink profile and online presence without spending hours on manual outreach. It is an add-on that you can purchase when you want to hand off the busywork.

Can I get promoted or skip the queue on JustLaunched?

Yes, JustLaunched offers upgrade options for founders who want to accelerate their visibility. You can pay to skip the queue and get your launch featured sooner rather than waiting in line. Additionally, sponsored placements are available, such as the side-panel sponsor spots seen in the daily feed. These promotions put your product in front of every visitor, increasing your chances of getting votes, traffic, and backlinks from day one.