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About max
max is an autonomous AI sales agent, or AI SDR, designed to run your B2B prospecting end to end. Instead of stitching together multiple tools like a prospecting platform, a data provider, an intent signal monitor, and a copywriter, max replaces the entire workflow with a single, intelligent agent. He finds your ideal buyers, maps out the go-to-market strategy, catches real-time buying signals, and writes personalized cold outreach that actually gets replies. The core value proposition is simple: max automates the entire prospecting loop from building a target list and scoring accounts by fit, to watching for the exact signals that indicate a buyer is ready, to drafting a tailored message for each contact. This product is built specifically for founders, SDRs, and revenue teams who want to build pipeline without the busywork. max works alongside your sales team, not instead of it, giving you full control to review suggestions or let him run autonomously. Trusted by over 600 sales teams, max delivers warm, qualified leads directly to your inbox and Slack every morning, eliminating the need to babysit dashboards or manually scroll through LinkedIn. With features like AI-powered ICP filtering, engagement signal tracking, and full profile enrichment, max transforms prospecting from a time-consuming chore into a seamless, automated process that consistently delivers high-intent leads.
Features
AI-Powered ICP Filtering
max automatically reads your website to build your ideal customer profile, including industries, job titles, company size, and geographic region. Once your ICP is established, max filters every lead against these criteria, ensuring you only see prospects that match your target audience. This eliminates the noise of irrelevant leads and focuses your team on high-quality opportunities that are more likely to convert, saving hours of manual vetting and research.
Real-Time Engagement Signal Tracking
max continuously monitors LinkedIn profiles and company pages for high-intent signals such as new job posts, reactions, comments, hiring sprees, fresh funding rounds, and new executive hires. When a prospect engages with your content or shows a buying signal, max captures it instantly. This allows your sales team to act on warm leads before competitors even notice, turning passive browsing into proactive, timely outreach.
Full Profile Enrichment
Every lead that max delivers comes fully enriched with verified email addresses, direct phone numbers, LinkedIn profile links, company context, industry, and location. There is no need for manual research or additional data tools. This enrichment ensures that your sales team has everything they need to reach out immediately, from a personalized email to a direct dial, streamlining the entire outreach process.
Seamless Integrations and Workflow Automation
max integrates directly with popular sales tools like Overloop, Instantly, and Lemlist, and supports Zapier, Make, and custom webhooks for connecting to your existing sales stack. Leads are automatically pushed to your CRM and sales prospecting tools, and you can receive daily batches of high-intent leads in your inbox or instant Slack notifications when a hot lead is discovered. This eliminates manual data entry and ensures your team never misses a critical opportunity.
Use Cases
Automating Outbound Prospecting for SDRs
SDRs can use max to completely automate the top-of-funnel prospecting process. Instead of spending hours manually searching LinkedIn, building lists, and researching companies, max handles the entire workflow. He identifies ideal prospects based on your ICP, monitors for buying signals, and delivers fully enriched leads with personalized outreach drafts. This frees up SDRs to focus on closing conversations and building relationships, rather than administrative tasks.
Scaling Lead Generation for Founders and Small Teams
Founders and small revenue teams often lack the bandwidth to run comprehensive outbound campaigns. max acts as a virtual SDR that works 24/7, continuously sourcing warm leads without requiring additional headcount. By plugging in your website, max instantly builds your ICP and starts delivering high-intent leads to your inbox every morning. This allows lean teams to maintain a consistent pipeline without the cost and complexity of hiring a full sales development team.
Targeting High-Intent Buyers with Real-Time Signals
For companies that rely on timing, max is a game-changer. He catches buying signals like new job postings, fresh funding, or executive hires as they happen. Instead of sending cold emails to a static list, your team can reach out to prospects who are actively showing intent. This use case is ideal for sales teams that want to move from spray-and-pray tactics to precision outreach, dramatically increasing reply rates and conversion.
Enriching and Qualifying Leads for CRM Integration
Marketing and sales operations teams can use max to automatically enrich and qualify leads before they enter the CRM. max filters every lead against your ICP, enriches each profile with verified contact data, and scores accounts by fit. The enriched leads can then be pushed directly into tools like Overloop, Instantly, or any CRM via Zapier. This ensures that your sales database is always populated with clean, high-quality data ready for immediate action.
Pricing
Starter: €79 per month (billed annually at €948, includes 2 months free). This plan includes 100 leads sourced every month (approximately 5 per day) and features LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. It is perfect for getting started with automated prospecting. A Pro plan is also available for teams that need higher lead volumes and advanced features.
Frequently Asked Questions
How does max determine my ideal customer profile?
max reads your website content to automatically build your ideal customer profile. He analyzes your products, services, and target market to identify key criteria such as industry, company size, job titles, and geographic location. You can also manually adjust these settings to refine your ICP further. This ensures that every lead sourced is a strong fit for your business.
What kind of buying signals does max track?
max tracks a wide range of high-intent signals across the web. This includes LinkedIn profile and company page engagement like reactions and comments, as well as external signals such as hiring sprees, fresh funding rounds, new executive hires, and product launches. He continuously monitors these signals in real time, so your team can act on opportunities the moment they appear.
How do I receive leads from max?
max delivers leads directly to your inbox every morning in a new batch, and also pings you on Slack the moment a hot lead is discovered. You can choose to receive daily summaries or instant notifications. Additionally, max integrates with your CRM and sales tools, automatically pushing enriched leads into your existing workflow without any manual intervention.
Is max replacing my sales team?
No, max is designed to work alongside your sales team, not replace it. He automates the time-consuming parts of prospecting, such as research, list building, and signal monitoring, but you remain in control. You can review the leads and messages max suggests, or let him run autonomously. The goal is to eliminate busywork so your team can focus on high-value conversations and closing deals.
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