Roast My Web

Roast My Web instantly audits any URL for UX, SEO, and conversion fixes in two minutes.

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Published on:

December 13, 2025

Pricing:

Roast My Web application interface and features

About Roast My Web

Roast My Web is a mobile-first, AI-powered website audit tool designed to deliver professional, client-ready analysis in about two minutes. It transforms any URL into a comprehensive report that pinpoints exactly what's hurting conversions, trust, and user experience. Built specifically for agencies, freelancers, and founders, it automates the tedious process of manual audits, saving hours per project. The core value proposition is turning complex web performance data into clear, actionable fixes that can be implemented quickly to boost sales and improve client satisfaction. Beyond simple analysis, Roast My Web provides tools to customize and brand the output, including an editor to tweak recommendations and downloadable PDFs. With additional capabilities like cross-device checks, competitor comparisons, batch audits, and a deeper "Thinking Mode" for critical pages, it offers a complete suite for anyone serious about optimizing their online presence and winning more business.

Features of Roast My Web

One-Click AI Website Audit

Simply paste a URL, and in approximately two minutes, Roast My Web's AI generates a polished audit report. It analyzes key areas like UX, conversion optimization, SEO, design, and mobile responsiveness, providing an overall score and section-by-section breakdowns. This feature eliminates guesswork, delivering specific, actionable recommendations to fix issues that are directly impacting your revenue and user trust.

Custom-Branded, Client-Ready PDFs

This tool includes powerful white-labeling capabilities. With one click, you can add your own logo, brand colors, and custom text to every report. You can then download a professionally formatted PDF to share directly with clients or stakeholders. This feature ensures you present a polished, branded deliverable without needing design skills, enhancing your agency's professionalism.

Manual Report Editor & Thinking Mode

The built-in editor allows you to fully customize the AI-generated report. Modify the text, hide sections, or add your own expert advice to ensure every recommendation is perfectly tailored. For critical pages, you can activate "Thinking Mode," which engages a deeper level of AI reasoning to catch subtle usability and conversion issues, providing higher-confidence, more nuanced feedback.

Competitor Comparison & Batch Audits

Gain a strategic edge by comparing your website's audit scores directly against competitor URLs within the platform. See where you rank and identify opportunities to outrank them. Furthermore, the batch audit feature lets you paste multiple URLs (100+) at once, allowing the AI to crunch data for entire client sites or portfolios while you focus on strategy and implementation.

Use Cases of Roast My Web

For Digital Agencies & Freelancers

Agencies and freelancers can use Roast My Web to streamline their client onboarding and reporting process. Instead of spending hours manually auditing a prospect's site, they can generate a stunning, branded report in minutes. This demonstrates immediate value, helps win more proposals, and provides a clear roadmap for improvement projects, leading to happier clients and retained business.

For Startup Founders & Indie Hackers

Founders bootstrapping their products need fast, reliable insights to optimize their landing pages and conversion funnels without a large budget. Roast My Web acts as an on-demand expert, identifying "sales killers" and providing prioritized fixes. This allows founders to make data-informed design and copy decisions quickly, improving user acquisition and conversion rates from their online presence.

For SEO & CRO Specialists

Specialists in Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) can use the tool for rapid initial analysis and ongoing monitoring. The combined SEO and UX audit in one pass highlights technical issues alongside on-page experience problems. The actionable insights help prioritize tasks that will boost both organic traffic and the conversion of that traffic into leads or sales.

For Web Designers & Developers

Designers and developers can leverage Roast My Web for quality assurance and objective feedback before handing off a site to a client. The cross-device checks help catch mobile and responsiveness issues, while the UX and design analysis provides a second opinion on layout, flow, and aesthetics, ensuring the final product is both beautiful and functional.

Frequently Asked Questions

How long does an audit take?

A standard audit with Roast My Web is incredibly fast, typically completing in about two minutes. You simply enter a URL, and the AI gets to work analyzing design, UX, conversion elements, SEO, and mobile responsiveness. For more complex pages where you need deeper analysis, you can enable "Thinking Mode," which may take a few moments longer for a more thorough, nuanced report.

Can I customize the audit reports for my clients?

Absolutely. Customization is a core feature. Roast My Web includes a manual report editor that allows you to modify any text, hide sections you don't want to include, or add your own commentary. Most importantly, you can apply your custom branding—like your logo, brand colors, and contact information—with one click before downloading a white-labeled PDF to share.

What kind of insights does the audit provide?

The audit provides comprehensive, actionable insights across multiple critical categories. You receive an overall score plus individual scores for SEO, Design, User Experience (UX), Originality, Content Quality, Conversion Optimization, and Mobile performance. For each category, the AI gives specific, practical feedback and clear next-step recommendations to fix identified issues.

Is there a money-back guarantee?

Yes, Roast My Web offers a 30-day money-back guarantee. This allows you to test the platform thoroughly, run audits on your own and client sites, and evaluate the quality of the insights and the utility of the branded reports. If you are not satisfied for any reason within the first 30 days, you can request a full refund.

Pricing of Roast My Web

Pricing information for Roast My Web is not provided in the available content. To view current plans, tiers, and costs, please visit the official Roast My Web website and navigate to their "Pricing" page for the most accurate and up-to-date information.

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